Top Cork PR Firm receives mark of quality.
Cork based PR consultancy, O’Sullivan Public Relations has been awarded a new internationally recognised quality standard for PR companies.
The Consultancy Management Standard (CMS) has been introduced by the Public Relations Consultants’ Association of Ireland (PRCA) to demonstrate the competencies of member firms. The PRCA represents the most successful public relations companies in the country and qualifying for the CMS is now a mandatory requirement for PRCA membership.
To be awarded the CMS, PR firms must undergo an independent assessment to ensure that they conform to minimum standards in ten separate areas. These include business management, service delivery, staff training and development as well as adherence to a code of professional practice. The assessment is carried out by accountants Ksi Faulkner Orr.
Gerry Davis, Chief Executive of the PRCA, believes that the CMS is the single most important initiative to be undertaken by the Public Relations Consultants Association since its foundation. “In achieving this international industry standard, PR firms demonstrate that they have the capability to deliver a quality service to clients. Those who seek to retain the services of a PR consultancy should always seek to hire a CMS qualified firm,” he says.
Ann-Marie O’Sullivan, O’Sullivan PR, was delighted to receive the CMS accreditation at a function in Dublin. Ms O’Sullivan said that acquiring the Standard “highlights the high levels of professionalism members aspire to and also demonstrates to the marketplace that PRCA membership is a genuine mark of quality”.
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22.05.2006.
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